Thursday, May 1, 2008

Content is king

Our goal is to develop a series of niche sites, that are optimised for the search engines, have some great products attached to them, and can obtain some adsense revenue.,

Of critical importance is the development and posting of quality content. There is a number of reasons for this emphasis on content.

Firstly it is the content that defines your site - it is the content that IS your site - not the ads, not the affiliate links or sign up page or graphics or anything else. It is the content that will attract repeat visitors, will convince them of your credibility, and most of all it is the content that will ENTERTAIN, INFORM and PROVIDE a SOLUTION TO A PROBLEM.

Secondly, keyword dense (not overly dense) content will be SE friendly, and the bots at Google place high importance on fresh, original content, content that supports your titles, headings and domain name. Good content, based around your keywords, will help your search rankings and relevance.

The third reason good content is important, is for this $100-a-day campaign, your posts become the basis of your soon-to-be-commenced article writing campaign. Each post, or each decent post, will be re-manufactured in a week or two's time (depends on how much time you have) as quality articles to be blasted to a number of article directories, as promotion for this site.

For example, once I feel as though I have some decent content on this site, and i am ready to start the promotion at full tilt, I will write an article based on this blog post. All the spelling and punctuation is tidied up. The article might be called - "$100 a day on Blogger - article marketing strategy". I will use jetspinner to create 10 or 20 different versions of this article. Then i will post a different article to the top 10 articles sites (ezinearticles.com, goArticles.com etc) and then one article I will put in my directory submitter and automatically submit it to another 100 article directories or so.

So, the one quality post becomes excellent content on the site that I am developing. That post is reworked into a general article, put through the jetspinner magic and comes out as 11 different articles, 10 of which are submitted to the top article directories, and one sent off to 100 other directories. One article serving 112 purposes! One great post leading to 111 backlinks driving traffic to your niche site!!

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