Sunday, April 27, 2008

Choose your Niche

There is so much information available online to learn about "niche marketing". Our simple definition of niche marketing is choosing a topic or special interest or "niche" that you can build your site around and monetise.

Our objective here is to:

  1. Develop an interesting site, with engaging material
  2. Focus on developing quality, original content, and lots of it
  3. Attract lots of traffic by the quality of information
  4. Have people follow links from the blog to advertising or related products gaining an affiliate commission.
So the niche you choose has to be something you can
  • write often about
  • write with originality
  • write with some authority.
There are other considerations is choosing a niche, which I will go into more detail later. But they include:

  • choosing high paying keywords
  • long tail keywords, with small defined market vs large markets with highly competitive keywords
  • preferred or high paying affiliate schemes

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